Leading a community that prioritizes mental
and physical well-being on and off the course. 

Our Story

Casual Friday Golf began with a simple idea: to combine our love for golf with a mission to spark meaningful change. As we reflected on our own mental health journeys, we recognized the parallels between the game of golf and the mental tools needed for everyday life. We’re dedicated to delivering unique experiences that go beyond the game. Through golf, we aim to inspire connection, mindfulness, and a deeper focus on mental and physical well-being. These values extend off the course, where golf becomes more than a game—it becomes a powerful tool for self-care. 

Through our brand, we’re not just sharing our love for golf; we’re advocating for the belief that mental health deserves the same care and attention as any other aspect of our lives. Golf is our vehicle, but the destination is a world where mental well-being is prioritized, celebrated, and shared. 

Why Mental Health?

Mental health challenges affect millions of people every day, yet too often, they remain hidden in silence. We are driven by the belief that mental health is health, and it deserves to be nurtured and celebrated just like physical health. 

By weaving mental health awareness into the fabric of our brand, we aim to create a safe, supportive space where individuals feel seen, valued, and encouraged to care for their mental well-being. Whether it's practicing mindfulness, using golf to unwind, or spending time with others, we believe it’s important to prioritize your mental health every day. 

Why Golf?

Golf is a journey that mirrors life—full of challenges, moments of reflection, and opportunities for growth. Each round teaches us to stay focused, adapt to the unexpected, and embrace the present moment. It’s a unique blend of physical effort and mental clarity, where every swing offers a lesson. 

The camaraderie shared on the course creates a supportive environment where vulnerability feels natural. Whether you’re a lifelong golfer or picking up a club for the first time, we believe the game can be a powerful tool, helping us navigate life's ups and downs with confidence. 

Core Values

Our core values guide everything we do 

  • Mindfulness

    We prioritize mental health and see challenges as opportunities for growth. By valuing the balance between mental, physical, and emotional well-being, we remind ourselves to stay present and take each day one step at a time.

  • Passion

    Passion fuels everything. We believe in putting heart and purpose into every action. Love what you do and have fun doing it.

  • Celebration

    We believe every win deserves recognition—big or small. By sharing the success of others, expressing gratitude, and uplifting one another, we build a supportive and joyful community.

  • Ownership

    Integrity and accountability guide us. We act with purpose, take responsibility for our actions, and stay loyal to what matters most—our mission, our team, and the community we serve.

  • Be Curious

    We approach the world with empathy, openness, and a genuine desire to understand. By listening, learning, and exploring new perspectives, we create meaningful connections and continue growing as individuals and as a community.